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Attribution Measurement

Understand the impact of your sports marketing investments by being able to attribute changes in sales, lift, and customer acquisition.

How we do it

We determine ‘fans’ or ‘exposed audiences’ by aggregating pertinent data from TV viewership, apparel purchases, ticketing, and digital behavior.

We then match fans 1:1 to purchases using credit card, point-of-sale, or sku-level purchase data.

From there, we can compare the relative sales lift to ‘non-fans’ of ‘unexposed audiences’.

SPIQE Attribution Measurement ties fans to real purchase data from credit card, point-of-sale, and CRMs, helping understand where results are coming from.

The Result

Understand how your investments impact your business objectives.

The Payoff

Measure

Align your marketing strategy with your business objectives. Customize the metrics provided to fit your current goals as a brand or business unit.

Monetize

Optimize the performance of your marketing strategy. Historical data ensures you can start acting on measurement results now, as opposed to waiting months for a completed study.

Maximize

Boost your bottom line. High-resolution data can help inform activation execution on-the-fly, from month-long campaigns to promo nights.

Case Studies

Case Study • QSR

Helping Navigate Sponsorship in a Metropolitan Area

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Case Study • CPG

Determining ROI Across Multiple Properties in a Portfolio

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Case Study • Telecomm Brand

Connecting Sponsorship to Customer Behavior – A 3-Year Analysis

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