Unparalleled insight into over 230 million individuals and almost 130 million households.
How we do it
Get granular with 1800 audience categories, compiled using over
12 billion consumer engagements.
Continually updated over the past 30 days.
Almost 500 descriptive data points & digital behaviors.
The Payoff
Measure
Get down to the fine details of the audiences you’re looking to attract, by understanding what they care about, what they pay attention to, and what drives sentiment.
Monetize
Confidently layer programmatic campaigns onto your sports marketing, using the most comprehensive audience data. Understand channel behavior leveraging billions of mobile, IP address, email, and CTV records.
Maximize
Plug your programmatic audiences straight into platforms like The Trade Desk and other DSPs, using hyper-targeted creatives leveraging IP, colourways, or sponsored athletes.